Problem
Food and beverage companies still package items in single-use plastics due to cost, complacency, and disconnection from customers. Despite rising demands for sustainable alternatives, the end-of-life responsibility for these products is still on the consumer. This leads to high (25%) recycling contamination rates.
Solution
Remove the recycling burden from consumers. Eatables instant food & beverage packaging is edible and dissolvable in hot water.
Impact
Eatables instant meals help minimize packaging waste without increasing recycling contamination rates and their associated environmental and financial costs.
Storyboard
Packaging Design
Minimum Viable Product
Branding Evolution
Reflection
This project pushed a concept into a polished, testable prototype through a fast, iterative workflow within a cross-functional team. Beyond the core work of research and rapid prototyping, it sharpened my abilities in areas that matter in real product environments: identifying user needs, navigating technical and practical constraints, shaping a brand narrative, and assessing the competitive landscape. It also gave me the opportunity to present our work to experts in materials science, design, and engineering from Harvard and MIT.